10 Law Firm SEO Tips for divorce attorney

Potential customers are already searching for you!

It’s true, just consider these stats.

  • 96% of people seeking legal advice use a search engine
  • 74% of consumers visit a law firm’s website to take action
  • 62% of legal searches are non-branded (i.e. generic: Phoenix divorce attorney)
  • 72% of people seeking legal advice only contact one attorney

In short, if you want to attract new clients to your law firm, choosing Top SEO Company for lawyers is perhaps the most effective way to do so.

SEO Tip #1: Improve Site Speed

Your website’s load time has a direct impact on both a visitors experience and your search engine rankings.

Think about this: a one-second delay in page load time could:

  1. Reduce page views by 11%
  2. Increase visitor dissatisfaction by 16%
  3. And, reduce client acquisition by 7%

The speed of your website can have a dramatic effect on your business. Prospective clients searching for a lawyer may not be patient to wait for your website to load before jumping back on Google to find a faster loading lawyer website. To put this into perspective, Google has performed some research on the average site speed for websites in the United States:

To check the performance of your law firm’s website you can use Google’s free Pagespeed Insights Tool. If we take one of the top search results for “California law firm” and put it into this tool, here’s what you’ll see: We have a good score for the desktop version of their website and offers suggestions to improve its performance.

You may want to talk to your web developer to make the appropriate adjustments to your law firm’s webpage load time (i.e. reducing web coding and server response time). However, according to Yahoo 80% of your website’s load time comes from the different images, videos, and design style to that page. If you can reduce either the size of these files or minimalize your site design, you can improve the performance of your load times.

SEO Tip #2: Focus on Visitor Experience

Google and other search engines want you to focus on user experience and site design. Their goal is to offer the best websites to provide only the best experience. Your law firm’s website should be responsive which means it can be viewed on both a desktop and a mobile device. Since so many people are using their smartphones to find information, you don’t want to lose potential clients to a competitor staying ahead in the digital race.

Another feature about user experience includes the content on your pages. All your pages should have text and a few images, this is what search engines use to determine what your pages are all about. Think about some of the best websites you enjoy. That’s the kind of experience you want to provide when someone visits your website or reads your law firm’s blog.

SEO Tip #3: Use Words People Search For

Understanding which words are being used in search engines is the most important part of your law firm’s SEO strategy. Keywords, the words or phrases used in searches, should be used throughout your website and blog to increase your website’s search engine rankings and help you attract potential clients. There are a number of free research tools you can use to find exactly which keywords people are using. Here are a few you can start using now:

  1. WordStream
  2. SERPS
  3. Google Keyword Planner
  4. Keyword.io (for longtail keywords)

SEO Tip #4: Create Keyword Specific Pages

Once you have discovered the keywords related to your law firm, the next step is to start building pages or blog posts with them in it. Be sure to use specific keyword phrases and don’t be afraid to create pages from keywords that have low competition. For example, if a keyword phrase like “low price divorce attorney” only gets 10 to 50 searches per month, yours may be the only website specific enough to answer their questions (and potential business inquiries).

SEO Tip #5: Avoid Penalties

No one fully understands how a website is ranked by the search engines, however, there are a few known penalties that can affect you. Here are a few you should know about:

  • This penalty occurs if your website is showing full content to Google and partial content to your visitors. For example, if you force users to sign-in, register, or log-in to see the full content.
  • Hacked Site. If your website has been hacked and its redirecting visitors to spammy sites, search engines like Google will quickly pick up on this and flag it. The results can lead to your website getting buried in the search engines.
  • Keyword Stuffing. From time to time, using keywords in your law firm’s blog is how search engines know which content to offer their searchers. However, if you use the keyword too many times, known as keyword stuffing, your website can be penalized for it.

Getting a penalty on your website can dramatically damage your standings on the results pages of search engines. Here, the best SEO tip for lawyers is to avoid these penalties and use search engine webmaster tools (such as Google Search Console) to monitor your website. If there’s ever a problem with your website, for example, if it gets hacked, Google Search Console will send you an immediate notification.

SEO Tip #6: Add Your Law Firm’s Website to Google My Business

Google My Business is extremely important to your website’s search rankings as it affects your local SEO. After you sign up, you have to wait for a postcard to be sent via mail to verify your business. As soon as you get it, verify your website so you can show up in localized and map searched. Other search engines have their own local listings and directories which you should add your website to:

  • Yelp
  • Brown Book
  • Yellow Pages
  • Yandex
  • Bing
  • Jayde

In addition to these popular business directories, you should also put your website up on these lawyer specific listings:

  • Avvo
  • Best Attorney Rankings
  • Justia
  • Law Guru
  • Law QA
  • Law Link
  • Lawyer Legion

SEO Tip #7: Use a Strong CTA

Of all the lawyer SEO tips to help improve your website’s search rankings and attracting more visitors to your website, this is the one tip that matters most. A call to action is a unique and noticeable statement telling visitors what to do when they arrive at your website. When potential clients are coming to your website you should have a dedicated page with a contact box, location, and other ways to reach you. Additionally, you should think about how to make your number and contact information pop-off the page. Or, consider offering a free consultation if they schedule an appointment online. Whatever you do, after putting all this work into getting people to your website, contacting you should be obvious and easy to do.

SEO Tip #8. Create location satellite pages to reach an audience in under-served communities

Your firm can create location pages for small cities and surrounding areas (around major centers) that are currently under-served by law firms. By definition, these areas are less competitive but optimizing your website can help you stand out here. You won’t receive as many visitors as you would for large cities, but if executed for several satellite locations, the traffic can add up.

SEO Tip # 9. Create and optimize videos for the world’s second largest search engine

Know what the world’s second largest search engine is? Nope – not Bing. It’s YouTube. We’ve mentioned using video on your home page to increase user ‘dwell time’ but you should also be creating and optimizing YouTube video. Why? Because you’ll not only rank for YouTube searches; it’ll also help your visibility in Google. In YouTube, people regularly search for legal advice. Make sure you’re visible there – like New Mexico Legal Group is for Child Custody queries.

You can improve rankings for your videos on YouTube by:

  • Using YouTube’s Search Suggest tool to find the keywords that users are typing in
  • Including these keywords in your video titles, descriptions, etc.
  • Finding a niche that is less competitive and trying to dominate it
  • Creating “sticky” and in-depth video content that keeps people watching for longer
  • Boosting clicks with attractive thumbnails and titles
  • Encouraging comments and ‘thumbs ups’ from viewers
  • Promoting your videos on your website, blog, and social media
  • Creating playlists
  • Building a good following of subscribers to your channel

SEO Tip # 10. Create a polished Google My Business account: Own your local panel

Do you largely target local clients, like most law firms? Whether you have multiple locations or a single office, you need to optimize your pages for location so that you own the space. To do this, start doing more for local search – in addition to everything else mentioned in this article.

Why is it so important?

Information from your Google My Business account may be used on Google SERPs directly in place of information from your actual website as in the example above. It also displays in the “local search results”.


Divorce is an ugly term that receives its just due in a lot of circles of the American population. When perceived as being associate degree unpleasant term, divorce carries with it a connotation of being a headache, a hassle, and being an expensive process that NO ONE wants to go through. That person can have a natural tendency to not suppose their divorce as a result of it’s ‘too painful’ for them to try to to thus and since they’ll not assume about their divorce, they will fail to plan. Of course (as you already know) once an individual fails to arrange, they plan to fail.

Divorce is an ugly term that receives its just due in a lot of circles of the American population. When perceived as being an unpleasant term, divorce carries with it a connotation of being a headache, a hassle, and being an expensive process that NO ONE wants to go through.

Of course, as you well know perception is everything. Perception is what makes the distinction between somebody approaches divorce with strength and somebody  approaches divorce with weakness. Divorce is a time of craziness. Basically, the method that we tend to see is, divorce is a time when your life begins to unravel and because of circumstances that are beyond your control, you have little choice however have interaction|to interact|to have interaction} in divorce and therefore engage within the craziness…

Divorce is a time of craziness. Basically, the manner that we have a tendency to see is, divorce is a time when your life begins to unravel and because of circumstances that are beyond your control, you have little choice however interact|to interact|to have interaction} in divorce and so engage within the craziness.

As a part of the craziness can return the redoubled stress that’s thus common in divorce. Along with the increased stress will come the tendency to ‘let go’ of your health and to ‘let go’ of the balance in your life. If you are reading this article right now and you are going through a divorce right now, then take our advice and do not ‘let go’ of the balance in your life.

Some experts compare divorce to a race. It is a test of ability and a test of endurance. The best thanks to keep sturdy throughout divorce and to endure is to take care of the balance in your life. Below may be a list of tips, three tips that we have provided in order to help you maintain balance in your life:

Tip Number One: Eat Healthy. Having a healthy diet is crucial to maintaining a healthy mind and healthy body during divorce. As you’re already aware, having a healthy mind and healthy body are part of the ‘balance’ process.

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Tip Number Two: Rest. A good night’s sleep is crucial to maintaining balance throughout divorce. In addition to a good night’s sleep, you ought to set plenty of time aside to just relax.

Tip Number Three: Vacation. As crazy because it would possibly sound, you have to be compelled to seriously take into account taking a vacation throughout the divorce. Doing so will allow you to get away from the craziness and clear your head for a couple of days.

How To Stop Your Divorce By Ending Your wedding

Most people that fail to save lots of their wedding once times get powerful do thus as a result of they are doing what their heart tells them to try to to. Sadly this is very often the worst thing that you can do. The best chance you have to stop your divorce is to do the exact opposite of what you think you should do.

How to stop your divorce by doing the other of what you’re thinking that

The most natural thing to do when you realise that your spouse has grown tired of your marriage or relationship is to make them promises, pay them more attention and even plead with them not to leave you. This might seem to be the right thing to do to stop your divorce but in reality it will very rarely succeed. If you want to give yourself the best chance of getting your spouse back then you must do the exact opposite.

Don’t make false promises or plead

Making promises and pleading with your partner makes you look weak and pathetic and frankly not very attractive. If you do this then you are more likely to make things worse than better. Many years ago I was in a relationship that demonstrates the futility of chasing your dissatisfied spouse and how effective the exact opposite strategy can be.

We had been together for 3 happy years when my girlfriend decided to take a course in a town 6 hours away. I was supportive and put her best interests above mine and we both agreed that we would stay together and settle down when the course was over. We saw each other infrequently during the 2 years of the course and even though my enthusiasm never faltered I could sense that she was drifting away from me.

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I tried to get to see her more often and did everything I could to make her happy but when she finally returned I could see that the relationship was not going to be the same as it was before. I worked hard at winning her back for almost a year but I could see that she wasn’t interested and that I was just making things worse.

I told her that it was over and the unexpected happened

I finally decided that enough was enough and told her that it was all over. I just couldn’t live like that any more. The reaction I got took me completely by surprise. Suddenly she wants to make a go of the relationship and can’t understand why I want to end it. Suddenly I’m the bad boy when I’d been trying to save us for the past 3 years.

How to stop your divorce by backing off

The lesson I learned that day is that you should never chase a failing relationship. Instead you should remain strong and make sure that you have a life apart from your loved one. Don’t plead or make false promises but make sure that she sees you going out well presented, happy and living your own life. This will cause you to way more engaging to your partner and would possibly simply save your divorce or relationship.

Signs You’re at Risk for an Unhealthy Relationship

Are you wondering if you are wasting your time with the wrong person? Many people in one-sided or unhealthy relationships find themselves attracted to others who are their opposites and/or emotionally unavailable. The following list can help you to more clearly define qualities of a healthy relationship – one that is characterized by admiration and mutual respect.

Here are eight signs that your relationship is emotionally healthy:

You are comfortable being your authentic self. In other words, you feel that you can be yourself and don’t have to walk on eggshells. You feel safe within the relationship and unengaged to specific your thoughts, feelings, and desires openly without fear of rejection.

There’s admiration and mutual respect. You accept, admire, and respect one another for United Nations agency you’re. You avoid blaming each other when you have a disagreement and look for ways to have better communication – listening to each other’s perspective and owning your part in the conflict.

Your partner is trustworthy. He or she follows through on their promises unless there is something urgent going on. He/she takes you out when they say they’re going to do so. When somebody is inquisitive about you, they’ll keep their agreements and apologize when they’re unable to do so.

Your partner causes you to a priority as a result of he or she values your relationship. This includes regular text messages or phone calls to show that he/she is thinking of you.

Your partner is your cheerleader. He or she listens more than they speak. Your partner asks you questions on your hobbies, friends, and family. He or she makes space for your feelings and doesn’t make you feel badly for being in a bad mood or having a tough day.

Your partner makes plans to do things with you and includes you in his inner circle. If something special is going on in his or her life, they invite you and encourage you to join them.

You feel good about yourself when you’re with your partner. He or she values you and gives you positive reinforcement such as compliments and support. Your partner talks about your future together. If he or she says that they aren’t ready for a commitment, take them seriously – they’re just not that into you. Don’t waste your time on a relationship that doesn’t have a future.

It’s crucial that you begin visualizing yourself in a healthy relationship before you can embark on one. Consider creating a vision board where you post quotes, messages, and photos of the type of person or relationship that you aspire to have. Check it on a daily basis and see if your prospects match up to the sort of one who may be a smart suitable you. You don’t need to accept but you merit.

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Who Gets the Family Home in a Divorce?

People work hard in this country to acquire and maintain their family home. In most families, the family residence is the most significant asset, both from a financial standpoint and from an emotional standpoint. In addition, the mortgage obligation that is tied to the family home is almost always the most significant debt of the family.

It makes sense that when parties divorce, the house is the primary concern for at least one of the parties, if not both parties. What will happen with the children if neither party can stay in the house? How does a spouse go about trying to get the house in the divorce case if other party won’t agree? How can a party “buy out” the other party’s equity interest in the house? If there is a trial, what happens to the family house? Is there a way to defer the sale of a family home until a later date? These are all great questions that this article addresses.

Awarding a House to One Party During a Divorce Case

In some circumstances, the court can award one party exclusive use and occupancy of a family residence during the divorce. In these cases, usually there needs to be one of the following:

  • Domestic abuse by one party against the other or upon children;
  • A history of abuse and fear; or
  • One party has already left the family home and is living elsewhere.

Typically, the family court will only order exclusive possession of a house upon a motion by the party seeking use of the home. Orders for use of a home during a case are temporary only, and may be modified when the parties finalize their case.

Awarding a House to One Party at Trial

In some states, including Massachusetts, the court has the “equitable” power to award a family residence to one party over the other. In doing so, courts consider the following factors:

  • Length of marriage
  • Age and health of the parties
  • The extent to which the parties helped create the marital estate, including one party’s domestic duties in raising children
  • The assets of each party
  • The chance to acquire future assets
  • Needs of children; and
  • Conduct of the parties during marriage.

It is rare that a court would allow one party to keep the family residence without “paying” or buying out the other party’s interest. If there is no equity in the home, then the only issue is how to remove the other party’s name from the mortgage obligation. If there is equity, the court may consider providing the other party more of other assets to make up for their share of the equity in the home.

Tips for Keeping the Family Home After Divorce 

If your goal is to keep the family home, follow these tips to give yourself the best chance to convince the judge in your case to grant your request:

Provide evidence of the value of the house with expert testimony from an appraiser. This gives the court an idea of the approximate value of the asset to be divided.

Provide the court with as many reasons as you can as to why it would be in the interests of justice to allow you to retain the house. 

Provide evidence of the current mortgage obligation.

Provide proof that you can refinance the mortgage into your name alone and, if there is equity, you can afford to buy out the other party’s interest. 

Deferred Sale of Family Residence

In most states, the court has the ability to defer the sale of a family residence until a later date. Almost always, such an order would center on the needs of a minor child to stay in that family home for some period of time to finish high school or some similar reason.